Card pac advertising on a cost-per-lead basis is ideal for selling products and services with broad-based appeal and a two-step offer. Our cost-per-lead format allows advertisers to cost-effectively target markets that would otherwise be prohibitively expensive to penetrate.

• To participate, advertisers determine the number of subscribers, catalog requests, or sales leads they require.
  
  
• Based on this information, we create a plan detailing how many and which card pacs to place your offer in.
  
  
• We absorb all the costs, including printing the cards, card pac production, postage and mailing.
  
  
• Splits and partial circulations are permissible, for testing creative, offers and other variables on your card(s).
  
  
• Your cost-per-lead is determined by how your offer is structured. The softer the offer and broader the appear, the lower the price per response.
  
  
• We require a deposit from each advertiser, to be credited towards incoming responses. (We are not able to negotiate cost-per-sale or cost-per-order arrangements.)
  
  
• Responses to your offer are routed direct to VentureDirect and shipped to you weekly, along with an invoice for the leads.
  
  
• We are also able to generate both general business and industry-specific online sales leads on a cost-per-lead basis, with our Online lead generation.