Online Media Planning and Buying
We enjoy exclusive publisher relationships, inside knowledge of available inventory, tremendous buying power and preferred pricing, due to the volume of inventory we purchase, and our expert negotiating skills. All of this enables us to acquire the right placements, within our clients' budgets.
We provide guidance throughout the entire process:- Defining the audience.
- Identifying a strategy.
- Creating a detailed media plan.
- Executing the buy.
- Ongoing optimization & expert analysis.
We offer run of site, channel (interest or industry category) and network opportunities, for precise targeting of niche audiences, or placement based on broader demographic criteria. All of our recommendations are backed by quantitative data. We use the most advanced research and tracking technology to choose the right placements and ad formats for your audience.
Web-based Media
Banners, Buttons and Text Links
We work with all standard ad units and rich media formats. We provide opportunities to utilize skyscrapers, buttons, textlinks, sponsorships, with creative options such as Flash, streaming video/audio, applets and other rich media. We'll help you determine which format works best for your audience, message and offer.