Contextual advertising programs deliver highly targeted online ads that are based on the content of web pages that are being viewed. Ads are served to specific pages for viewing by consumers who have downloaded a Contextual Advertising application, such as HotBar. These programs ensure that users see ads that are relevant to their interests, as defined by the sites they visit, topics they search on, etc. We create Contextual Advertising plans that target virtually every consumer or b-to-b audience - ensuring that your online message reaches the most relevant and qualified viewers. This generates greater initial response and higher conversion rates. Viewers of contextual ad programs are the most highly pre-qualified viewers you can target on the web.