Cooperative Direct Mail Card Pacs

• Card Pacs card pacs contain ads in Business Reply postcard format - measuring 5 3/8" x 7" and 3 1/2" x 5 3/8"
  
• Cards are packaged in an attention-getting outer wrap, designed specifically for the target audience.
  
• Each card pac is mailed to a national audience of direct mail buyers, segmented by industry, job title or lifestyle criteria, with responses going directly to each advertiser via the BRC format.
  
• Card Pacs is 100% turnkey. Once you've identified your audience, we handle card and package design, production, list merge - purge, printing, cutting, collating and mailing.

• One of the greatest benefits of Card Pacs is cost efficiency. For less than 5¢ a piece, you reach qualified prospects with a high-quality, targeted direct-mail package. All costs are shared by the participating advertisers - including paper, creative, printing, mailing, list rental, letter shop services, and postage. Card Pacs pacs are mailed bulk rate, and delivered within five to ten days from the mail date.

• The Business Reply card format provides a built-in response device for the recipient: No coupon to clip. No envelope to address. No stamp to lick. Respondents fill in the card and drop it in the mail or call, fax and click to your site. By making it easy and free to reply, you call the recipient to action and generate higher response rates.
  
• You can expect 85% of your response within the first six weeks of mailing. Depending on your offer, response can range from .25% to 1.0% and will yield 250 to 1000 leads for every 100,000 pieces mailed.

• Each card pac targets business professionals who are responsive to the type of advertising, and are proven purchasers of products and services through this mail.

• Card Pacs card pacs take as little as 2 to 4 weeks to produce from concept to mailing, and can be shorter if high-priority turn-around is required.